The Veronica Mars Phenomenon
With just 2.5 million viewers during it’s third and final season on the CW Network, VERONICA MARS, a TV series about a young female sleuth and her detective father, was cancelled in 2007.
The audience might have been too small to justify the show’s renewal to Warner Brothers, the rights’ holder, but it’s passion was anything but. More like a cult following, fans of the series soon began to clamor for VERONICA MARS, the movie.
The studio passed on the idea, but series creator, Rob Thomas, and star, Kristen Bell, with Warner Brother’s permission, decided to launch a VERONICA MARS Kickstarter campaign to try to raise the necessary production funds themselves. And, the fans responded in spades.